How to have beautiful images for your website (whatever your budget)
Good images on your website make a massive difference. Strong, good quality images help to position your brand as high quality and professional; they are eye-catching and engaging. Poor...
How to keep your website secure
You have probably invested a lot of time and money in your website and it's an important tool for your business. Beware though, if you don't have certain things in place then your website...
Is your website in good shape? A quick 10-point website health check
Your website is one of your business’s most valuable assets. It has the potential to bring in new customers and new opportunities – but to do that effectively you need to keep it in good...
How to choose and use WordPress plugins with confidence
If you have a WordPress website, then chances are you’ve at least heard mention of plugins. They are really useful but they also have the potential to cause quite a lot of problems so I’ve...
Why are customer reviews so important?
Thumbs up or thumbs down: Online reviews matter - a lot So many people don't ask for reviews or testimonials in any systematic way (I'm guilty of this too and it's something I plan to work...
Creating content for each stage of the buying cycle
The people who end up buying from you have got to that point by going through a process called the buying cycle. Sometimes the whole process is very fast, sometimes it takes months or even...
5 ways to get more social media shares for your blog
Great! You've written your blog post, added some images, made sure it's well-optimised for Google and hit 'Publish'. All done 🙂 Errr, no. Now the real work begins: Getting your blog post...
What is Cornerstone Content? A very simple guide.
The concept of cornerstone content is useful for anyone who has a blog or a business website, though the question "What is cornerstone content?" often crops up in the context of Yoast. In...
My 3 favourite Google Analytics reports
While reviewing people's websites I have been pleasantly surprised by how many people have Google Analytics installed. But only a few of those people are then taking the next step and...
HTTPS, HTTP and SSL: What you need to know (and nothing more!)
There is a lot of talk right now about https and security/SSL certificates. Click through to demystify the jargon and find out what it all means for you.