by Lucy Davies | Jan 26, 2021 | Content marketing
Thumbs up or thumbs down: Online reviews matter – a lot So many people don’t ask for reviews or testimonials in any systematic way (I’m guilty of this too and it’s something I plan to work on this year). But they are really important. In my...
by Lucy Davies | Jan 19, 2021 | Content marketing
The people who end up buying from you have got to that point by going through a process called the buying cycle. Sometimes the whole process is very fast, sometimes it takes months or even years, but they all go through the stages of awareness, consideration and...
by Lucy Davies | Jun 27, 2018 | Content marketing
Great! You’ve written your blog post, added some images, made sure it’s well-optimised for Google and hit ‘Publish’. All done 🙂 Errr, no. Now the real work begins: Getting your blog post out there. You could just sit back and wait for people to...
by Lucy Davies | Feb 14, 2018 | Content marketing
The concept of cornerstone content is useful for anyone who has a blog or a business website, though the question “What is cornerstone content?” often crops up in the context of Yoast. In case you haven’t come across it, Yoast is a WordPress plugin...
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