Workshop: How to Find the Best Keywords for your Website


Date: Monday 12th November 2018

Time: 6:45pm – 9:00pm

Location: Urban-Ita, 288 Abbeydale Road, Sheffield, S7 1FL

An accessible beginner-level workshop for business people, bloggers and other website owners who want to know how to find the best keywords to get more potential customers or readers from Google to their websites. (See below for further details.)

Coffee (or tea) and cake included.

In stock



Search Engine Optimisation (SEO) is a whole bunch of techniques that can help your website to appear higher up Google search results, bringing more visitors to your site and more customers to your business.

It’s a BIG topic that can require a lot of time and knowledge or deep pockets to outsource it.

This workshop is aimed at those people who want to find out more about SEO and make a start on doing it for themselves. We’re going to focus on keywords – the words and phrases that your potential customers are typing into Google – because the right choice of keywords can make the difference between successful and impossible!

This is a beginner level workshop for website DIY-ers and people who want to be able to write their own content to improve their website ranking. I plan on keeping the techie talk to a minimum and focus on a practical process that you can use to find the best keywords for your SEO. (And we’ll have coffee and cake while we’re doing it!)

Although I specialise in WordPress websites, this workshop is not WordPress-specific and will also be relevant for people with sites on other platforms such as Squarespace and Shopify.


  • A brief introduction to the 3 main elements of SEO (search engine optimisation)
  • The 4 characteristics of a good keyword
  • Techniques for finding your keywords including recommended free tools
  • Taking a “pyramid” view of your website to best organise your keywords
  • How to identify your “low-hanging fruit” keywords
  • What to do with your keywords now you’ve got them

Please bring your laptop (fully-charged) because this is an interactive workshop with plenty of opportunity to try out the tools and techniques we’ll be talking about.

BONUS: A report produced using a fantastic paid SEO tool that gives you a full picture of where you currently rank and for what keywords. If your website is too new or low in traffic to generate a report then I can look at another website in a similar niche to you instead. This provides you with a great source of ideas for future strategy.

What you will go away with

  • A better understanding of SEO and where to focus your efforts
  • A list of keywords for your business
  • A process and tools for identifying your best keywords
  • A checklist of what to do with your keywords once you’ve got them


Monday 12th November, 6:45pm – 9:00pm (please arrive between 6:30pm and 6.45pm to get settled in, get a drink and warm up your laptop ready for a prompt start)


The lovely Italian Coffee Shop, Urban-Ita, at 288 Abbeydale Road, Sheffield, S7 1FL. There is ample on-street parking in the area.

Hot drinks and cake are included in the price of the workshop.

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