Search Engine Optimisation (SEO) Services
Search engine optimisation is the science of getting your website to rank highly in the search engine (e.g. Google) results for relevant searches. Ranking well in the search results translates to more traffic to your website and more eyes on your business. It can be helpful to think of SEO in terms of three main elements:
The nuts and bolts of your website: Making sure it’s easy for the search engines to find and read your content and that it does things the right way to keep the search engines happy. This also includes making sure that your website is fast, secure and mobile-friendly because those factors all matter as well.
All of the words, pictures, videos, etc, that make up the content of your website. You need to make sure that your content is set up correctly to maximise your chances of being found for the search terms that are important to you.
Links from other websites back to your website (backlinks) can help you to rank more highly, or they can damage your ranking depending on where they come from. SEO has changed a lot over the past 10 years but backlinks continue to be an important factor. It’s also important that your site has a good internal link structure.